A recent survey assessing online marketing approaches to students has suggested that a web presence should be complimentary to and not a substitute for a personal and face to face approach.
The findings are detailed in a report by the British Council, Student Insight: Online Marketing to a Global Student Audience, and are based on the largest survey of its kind, involving 127,000 prospective students in 13 countries.
The survey revealed that online media, Google, web properties and social sites like facebook have replaced more traditional prospectuses
While not a new term the concept of employer branding is becoming increasingly important to organisations. Employer branding in a nutshell is match-making, creating the perfect relationship between the employer and the employee.
As the UK, hopefully, emerges from recession, most companies are aware that they need to attract the best talent. Furthermore baby boomers are retiring and in many instances the next generation is not filling the gap.
Brett Minchington (The Employer Brand Institute), defines employer branding as "the image of the organization as a 'great place to work' in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders)."
Most of the companies, irrespective of their size, have started to include videos about the company's service offerings and product offerings as part of their marketing efforts. Companies put these videos in their intranet portal first and get the feedback from their own employees. After this step, the companies tweak the videos, based on the feedback received, either by themselves or with the help of a video production company. After incorporating the changes, they publish this corporate offering video to their internet portal.
There are actually many reasons for organizations to use corporate video presentations. Of all the reasons, two reasons top the list. One among them is the ability of these corporate video presentations to produce reproducible training sessions for the employees in the organization interested in learning a new technology